Use a multi email campaign for best results. The most common campaign consists of 3 emails, the first after 1 hour, the second after 24 hours and the third after 72 hours.
The first email should always have a “support” tone (“was there a problem?”)
Subsequent emails should change their subject and contents a bit. Examples: “we saved your cart but it’s about to expire” “Your items are still in stock “ etc…
The email should incorporate clear, easy to spot buttons for returning back to the cart.
If your cart doesn't save the items for long, send the visitors back to the product page instead of the cart to avoid them having to see an empty cart.
Consider offering a promotion in the last email as a last effort to try and close the sale
Set a long blocking time for emails that include a discount so that visitors don't develop the habit of waiting for one
Use A/B testing to experiment with different sending times, subject lines and content to find what works best for your store and visitors. Depending on your traffic it could take some time until the results are statistically meaningful.
Tracking parameters should be of the form utm_source=barilliance and utm_campaign=CartReminder1 so you can see the overall performance but also drilldown to specific emails in a campaign.
Set up Save my Visit and Email My Cart rules for capturing email addresses, click here for our guide.
Depending on your site and products sold consider sending specific emails to particular segments:
High value orders – offer a promotion in an earlier email to try and close the sale as quickly as possible
Brand affinity – send a special email for customers who have shown affinity for a specific brand (e.g 3 items in the cart all from the same brand). You can mention the brand in the subject line or expand in the email that you are official reseller of the brand.