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All CollectionsCart Abandonment/Triggered MessagingTracking and reporting
Why is the Number of Customers who Abandoned the Cart in "Export Data" Report Less than the Number of Cart Emails Sent?
Why is the Number of Customers who Abandoned the Cart in "Export Data" Report Less than the Number of Cart Emails Sent?
Joel Lang avatar
Written by Joel Lang
Updated over 2 years ago

The difference can stem from:

  1. The time period - the report shows the number of customers who abandoned for the last x days till the time of the report so if your emails are set to be triggered in 2 hours, customers who abandoned during the last 2 hours will be counted in the report as emails for them are still pending.

  2. Customers who recently purchased during the last 7 days and abandon will not receive an email but will still appear in the report

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