What email addresses are used for

Barilliance uses the visitor email address for two main purposes:

  1. Sending emails through our Triggered Emails and Retention features
  2. Identifying the visitor in order to personalize their email recommendations

How email addresses are captured by default

Email input boxes

By default Barilliance monitors all input boxes on the site where a visitor may type their email address:

  • Login forms
  • Account creation forms
  • Checkout forms
  • Etc…

When a visitor types their email address in one of these forms the email address is captured and sent to Barilliance. The address is then associated with that device and will be remembered for future visits.

See here for how this works under GDPR restrictions

Triggered Emails Booster

This is a code snippet you can add to your email newsletters. When visitors click from your newsletter and reach your site the system will know their email address and associate it with that device. See for more information.

Barilliance Popups

If the visitor uses the Email My Cart and Save My Visit popups the system will remember the email address they fill in those forms

Javascript / HTML content (optional)

Barilliance needs to see the visitor's address on the site in order to capture it. If the visitor is already logged-in and/or subscribed to your newsletter, we may not get a chance to do it for a while. You can optionally pass us this information via Javascript, simply instruct is where to find it and we'll handle the rest!  

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