What email addresses are used for
Barilliance uses the visitor email address for two main purposes:
- Sending emails through our Triggered Emails and Retention features
- Identifying the visitor in order to personalize their email recommendations
How email addresses are captured by default
Email input boxes
By default Barilliance monitors all input boxes on the site where a visitor may type their email address:
- Login forms
- Account creation forms
- Checkout forms
When a visitor types their email address in one of these forms the email address is captured and sent to Barilliance. The address is then associated with that device and will be remembered for future visits.
Triggered Emails Booster
This is a code snippet you can add to your email newsletters. When visitors click from your newsletter and reach your site the system will know their email address and associate it with that device. See for more information.
If the visitor uses the Email My Cart and Save My Visit popups the system will remember the email address they fill in those forms