Pinned items allow users to save items they like without having to login or create an account. This is a major improvement compared to the current common user experience which require an account to save items.
User can pin recommended items from the Barilliance recommendations widget and also items on the listing pages or even the product page it self.
If the user logs in or enter an email the list is associated with the email address and will be carried over to other devices the user logs into. The Pinned items list can be expanded and collapsed and plays well on mobile devices.